{"id":13804,"date":"2020-05-04T22:15:11","date_gmt":"2020-05-04T22:15:11","guid":{"rendered":"https:\/\/2020.europe.wordcamp.org\/?post_type=wcb_session&#038;p=13804"},"modified":"2020-06-05T14:27:30","modified_gmt":"2020-06-05T14:27:30","slug":"how-to-use-pr-tactics-to-build-better-links-and-supercharge-your-seo-strategy","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2020\/session\/how-to-use-pr-tactics-to-build-better-links-and-supercharge-your-seo-strategy\/","title":{"rendered":"How to use PR tactics to build better links and supercharge your SEO strategy"},"content":{"rendered":"\n<div class=\"wp-block-buttons aligncenter is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background\" href=\"https:\/\/2020.europe.wordcamp.org\/track-1\/\">Watch live on track one<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you want your link building strategy to drive measurable growth as a vital tactic in your SEO strategy and help you outrank your competitors in 2020, you need to be earning links that give you a competitive advantage. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">James will share actionable insights into how marketers can leverage PR tactics to earn links which contribute towards accelerated organic growth; understanding what journalists are looking for in pitches and how to use data-driven content marketing to create newsworthy headlines to tell exciting stories to top-tier press, which result in high authority, topically relevant links at scale and which engage readers and spark conversations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want your link building strategy to drive measurable growth as a vital tactic in your SEO strategy and help you outrank your competitors in 2020, you need to be earning links that give you a competitive advantage.<\/p>\n","protected":false},"author":15025730,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1591462800,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[11990],"footnotes":""},"session_track":[143],"session_category":[132,127],"class_list":["post-13804","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1","wcb_session_category-content","wcb_session_category-talk"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"6 June 2020","time":"17:00"},"session_speakers":[{"id":"11990","slug":"james-brockbank","name":"James Brockbank","link":"https:\/\/europe.wordcamp.org\/2020\/speaker\/james-brockbank\/"}],"session_cats_rendered":"Content, Talk","_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/13804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/users\/15025730"}],"version-history":[{"count":5,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/13804\/revisions"}],"predecessor-version":[{"id":21434,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/13804\/revisions\/21434"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/11990"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=13804"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=13804"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=13804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}