The New York Times release of Snowfall in 2012 took the web industry by storm. Media-rich and captivating, its design evoked wonder, fear, and desperation in the face of an avalanche. Snowfall was one of the first great art-directed digital experiences in this era of the modern web.
Art direction isn’t a new concept, though. Look at any magazine or print publication—designers have long been creating evocative media experiences. Recent web technologies have made the dream of unconstrained art-directed experiences on the web possible. In this talk, Mel will explore how we can use the new WordPress editor, Gutenberg, to create gorgeous art-directed websites.