Prototyping is important for a number of reasons: it gives us the opportunity to not only visualise a product before we compromise too much time and effort, but also to identify potential flaws in user experience, accessibility, or even functionality.
Continue reading “Prototyping WordPress projects” →Category: Design
Accessibility: digital transformation or social digital transformation?
Merary will be hosting a practical session covering the most relevant considerations for developers, testers, designers and project managers in relation to accessibility best practices.
Continue reading “Accessibility: digital transformation or social digital transformation?” →eCommerce and storytelling: the shift away from catalogs and carts
The early days of eCommerce were shaped by a paradigm of catalogs and carts. We grew up with eBay and Amazon shaping how we thought about eCommerce stores and the development of plugins for WordPress followed this trend.
Continue reading “eCommerce and storytelling: the shift away from catalogs and carts” →Beyond pretty-simple design principles to create richer user experiences
Great websites don’t just happen. Exceptional user experiences are part of a rich study of psychological principles that are more than pretty pictures. By mastering a few design concepts we can create UI patterns that make it easier for users to navigate pages, consume information, make purchases and interact with our online brand.
Continue reading “Beyond pretty-simple design principles to create richer user experiences” →Towards universal design through accessibility, usability and inclusion
Every website should ideally be built so that whoever visits it, for whichever possible reason, is able to navigate through it: we can describe this idea as “universal design”.
Continue reading “Towards universal design through accessibility, usability and inclusion” →Designing for conversion
While working as a digital sales consultant (as a designer and developer) for several years, Sonja has been able to work with a variety of companies and helped them to increase their sales online. In this talk she will quickly go through the basics of growth hacking from a designer’s point of view.
Continue reading “Designing for conversion” →Art direction with Gutenberg
The New York Times release of Snowfall in 2012 took the web industry by storm. Media-rich and captivating, its design evoked wonder, fear, and desperation in the face of an avalanche. Snowfall was one of the first great art-directed digital experiences in this era of the modern web.
Continue reading “Art direction with Gutenberg” →A/B testing – the art of building better websites with science!
After spending enough time working with WordPress, you end up developing a sixth sense of what works and what doesn’t work. For example, experience allows us to distinguish good ideas from bad ones, or a professional web design from a poor quality one.
Continue reading “A/B testing – the art of building better websites with science!” →