{"id":6102,"date":"2019-03-24T14:04:54","date_gmt":"2019-03-24T13:04:54","guid":{"rendered":"https:\/\/2019.europe.wordcamp.org\/?post_type=wcb_session&#038;p=6102"},"modified":"2019-05-24T11:52:05","modified_gmt":"2019-05-24T09:52:05","slug":"seo-for-content-marketing","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2019\/session\/seo-for-content-marketing\/","title":{"rendered":"SEO for content marketing"},"content":{"rendered":"<p>Viola will cover how to build a holistic content strategy in this advanced workshop. You are catering to different objectives when creating content: What you want to communicate, what people are looking for, and what Google favours. Through technical analysis, market research and data-driven decisions, you need to create a content strategy that hits the sweet spot between those three objectives. Learn how to achieve sustainable ranking success and increase content ROI when applying the right SEO techniques, and get a practical step-by-step guide to implement an effective SEO strategy on your website.<\/p>\n<p><b>Required skill set<\/b><\/p>\n<p>None needed.<\/p>\n<p><b>Technical requirement<\/b><\/p>\n<p>Bring a laptop that has a free installation of <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\" target=\"_blank\" rel=\"noopener noreferrer\">Screaming Frog SEO Spider<\/a>. Attendees also have the option to trial a premium account on the day of the workshop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viola will cover how to build a holistic content strategy in this advanced workshop. You are catering to different objectives when creating content: What you want to communicate, what people are looking for, and what Google favours. Through technical analysis, market research and data-driven decisions, you need to create a content strategy that hits the [&hellip;]<\/p>\n","protected":false},"author":3070090,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1561123800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[5927],"footnotes":""},"session_track":[919798],"session_category":[5042,1242644],"class_list":["post-6102","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-workshop-1","wcb_session_category-content","wcb_session_category-workshop-90min"],"jetpack_shortlink":"https:\/\/wp.me\/pa076x-1Aq","jetpack_sharing_enabled":false,"session_date_time":{"date":"21 June 2019","time":"15:30"},"session_speakers":[{"id":"5927","slug":"viola-eva","name":"Viola Eva","link":"https:\/\/europe.wordcamp.org\/2019\/speaker\/viola-eva\/"}],"session_cats_rendered":"Content, Workshop 90min","_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/3070090"}],"version-history":[{"count":4,"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6102\/revisions"}],"predecessor-version":[{"id":10012,"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6102\/revisions\/10012"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/5927"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=6102"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=6102"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=6102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}