{"id":6025,"date":"2019-03-24T13:20:45","date_gmt":"2019-03-24T12:20:45","guid":{"rendered":"https:\/\/2019.europe.wordcamp.org\/?post_type=wcb_session&#038;p=6025"},"modified":"2019-05-24T11:51:30","modified_gmt":"2019-05-24T09:51:30","slug":"the-big-bad-content-planning-workshop","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2019\/session\/the-big-bad-content-planning-workshop\/","title":{"rendered":"The big, bad content planning workshop"},"content":{"rendered":"<p>How many types of content do you have in your marketing plan? If the answer is less than 10, there\u2019s still work to do! People often think creating content is a question of creativity, but that\u2019s not true. If you roll up your sleeves and do the work, you can come up with lots of ideas that bring value to your users. Vassilena will review different ways of generating content ideas and building topic groups and content clusters. The workshop will cover both long-form content like blog posts or whitepapers and dynamic, everyday micro-content for social media to compile a robust content distribution plan.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Required skill set<\/b><\/p>\n<p>Attendees should have basic knowledge of Google Analytics and, prior to the workshop, to have explore Facebook Audience Insights for 15-30 min read \u00a0<a href=\"https:\/\/valchanova.me\/buyer-persona-tools-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0Buyer Persona Tools Template<\/a>, which is a guide to audience research.<\/p>\n<p><b>Technical requirement<\/b><\/p>\n<p>Bring a laptop, and have a way of taking notes (paper or digital).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many types of content do you have in your marketing plan? If the answer is less than 10, there\u2019s still work to do! People often think creating content is a question of creativity, but that\u2019s not true. If you roll up your sleeves and do the work, you can come up with lots of [&hellip;]<\/p>\n","protected":false},"author":5798596,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1561104000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[5855],"footnotes":""},"session_track":[919798],"session_category":[5042,1242643],"class_list":["post-6025","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-workshop-1","wcb_session_category-content","wcb_session_category-workshop-3h"],"jetpack_shortlink":"https:\/\/wp.me\/pa076x-1zb","jetpack_sharing_enabled":false,"session_date_time":{"date":"21 June 2019","time":"10:00"},"session_speakers":[{"id":"5855","slug":"vassilena-valchanova","name":"Vassilena Valchanova","link":"https:\/\/europe.wordcamp.org\/2019\/speaker\/vassilena-valchanova\/"}],"session_cats_rendered":"Content, Workshop 3h","_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6025\/revisions"}],"predecessor-version":[{"id":10011,"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6025\/revisions\/10011"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/5855"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/vasvalch"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=6025"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=6025"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=6025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}