{"id":9,"date":"2018-06-14T14:36:34","date_gmt":"2018-06-14T14:36:34","guid":{"rendered":"https:\/\/2019.europe.wordcamp.org\/sessions\/"},"modified":"2019-03-28T17:17:45","modified_gmt":"2019-03-28T16:17:45","slug":"sessions","status":"publish","type":"page","link":"https:\/\/europe.wordcamp.org\/2019\/sessions\/","title":{"rendered":"Sessions"},"content":{"rendered":"\n\t
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\n\t\t\t\t\tAdvanced SEO thoughts\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Robert Jacobi<\/a> in WP Cafe.<\/p>\t\t\t\t\t\t\t\t\t\t\n

Discuss the state of tools, solutions, and metrics for SEO as well as speaking with clients on what they should be looking for in KPI.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tDesign your WordPress website to be accessible and usable – WCAG standards\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Izabela Mrochen<\/a> in Workshop 3.<\/p>\t\t\t\t\t\t\t\t\t\t

Learn why web designers, webmasters, trainers, students, or developers should be familiar with Web Content Accessibility Guidelines (WCAG) to enhance and improve accessibility. Izabela will discuss and share a set of methods to make images accessible by means of webmaster tools. Hands-on training will cover adding alternative text, checking a text-colour ratio, using focus, and skipping links. Simple elements can change the invisible world into a colourful, visible reality.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tDevelop with Docker: Containers for everyone\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Maura Teal<\/a> in Track 3.<\/p>\t\t\t\t\t\t\t\t\t\t

Utilising Docker can be extremely helpful for matching production environments closely, as well as streamlining testing and deployment processes. Maura will go over the basics of setting up a local WordPress development environment using Docker and some of the benefits of containerised development.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tDoing it wrong\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Jenny Beaumont<\/a> in Track 1.<\/p>\t\t\t\t\t\t\t\t\t\t

The Internet was the promise of freedom of information, but it never promised the information would be truthful or objective. What was good for you yesterday, isn\u2019t today. Fail fast, fail early, fail often, but filter the imperfections out of your Instagram. Cultivate your intuition, and fear nothing, but how can you be sure that your intuition isn’t a fight-or-flight response? Since the first time she was told she was \u2018doing it wrong\u2019, Jenny has been fascinated by the contradictions of \u2018fact\u2019 and \u2018truth\u2019 that shape how we view the world. Join her as she explores science, history, medicine, yoga, agile and more; and how these ideas affect us as individuals and as members of a rapidly growing community.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tREST API\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Micah Wood<\/a> in Workshop 2.<\/p>\t\t\t\t\t\t\t\t\t\t

The WordPress REST API was fully integrated into WordPress core in version 4.7. There is a lot of buzz around the REST API, and just as many questions. Micah will spend the first hour on introductory content, in case you aren\u2019t familiar with it. In the second hour, he will dig into the API with PostMan and cover authentication, CORS, and JSONP. In the last hour, he will focus on how you can utilise the REST API in your own projects and plugins, as well as customising it to fit your needs.<\/p>\n

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Required skill set<\/b><\/p>\n

This will be a development workshop, and it is desirable for attendees to have at least basic PHP development knowledge.<\/p>\n

Technical requirement<\/b><\/p>\n

Bring a laptop that has Postman<\/a> installed. A local development environment is optional but recommended.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tThe big, bad content planning workshop\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Vassilena Valchanova<\/a> in Workshop 1.<\/p>\t\t\t\t\t\t\t\t\t\t

How many types of content do you have in your marketing plan? If the answer is less than 10, there\u2019s still work to do! People often think creating content is a question of creativity, but that\u2019s not true. If you roll up your sleeves and do the work, you can come up with lots of ideas that bring value to your users. Vassilena will review different ways of generating content ideas and building topic groups and content clusters. The workshop will cover both long-form content like blog posts or whitepapers and dynamic, everyday micro-content for social media to compile a robust content distribution plan.<\/p>\n

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Required skill set<\/b><\/p>\n

Attendees should have basic knowledge of Google Analytics and, prior to the workshop, to have explore Facebook Audience Insights for 15-30 min read \u00a0\u00a0Buyer Persona Tools Template<\/a>, which is a guide to audience research.<\/p>\n

Technical requirement<\/b><\/p>\n

Bring a laptop, and have a way of taking notes (paper or digital).<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tWordPress for non-profits: Website best practices, collecting donations, increasing exposure online\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Charles Johnston<\/a> in Track 2.<\/p>\t\t\t\t\t\t\t\t\t\t

Charles will discuss plugins that he finds work well for donation-based model websites, and share ways to create a user experience to increase donations and awareness. Proper theme selection, SEO, and plugins not only enhance the way we tell a nonprofit’s story, but also build brand awareness and in turn create a sense of comfort for the donor that they are supporting a cause which resonates with them. Whether the cause relates to animal welfare, orphans or trafficking, a properly designed site can attract donor dollars and exposure that the organisation might not have otherwise.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tAdvanced database management for plugins\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by John Jacoby<\/a> in Track 3.<\/p>\t\t\t\t\t\t\t\t\t\t

For nearly a decade, developers have been encouraged to use custom post types and taxonomies for all of their needs, and life was good. Good enough, anyway. For the next decade of advanced computing, machine intelligence will require, at the very least, custom database tables. John will break down what a database really is and what WordPress got right and wrong, and share several solutions that plugin developers can use right now to interface with complex custom data structures inside of WordPress.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tAn introduction to mindfulness practice\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Raffaella Isidori<\/a> in Wellness at WCEU.<\/p>\t\t\t\t\t\t\t\t\t\t\n

Mindfulness is a state of being, an approach to life (and to our work, regardless of its genre) that calls for presence and awareness, care and purpose. Living mindfully, designing mindfully, coding mindfully can be extremely rewarding, for us and for the beneficiaries of our work.<\/p>\n\n\n\n

Mindfulness is defined as the basic human ability to be fully present (aware of where we are and what we’re doing) and not overly reactive (or overwhelmed) by what’s going on around us.<\/p>\n\n\n\n

Mindfulness practice refers to the cultivation of this basic human ability through various methods which may include, but are not limited to, colouring, movement, meditation, breathing, etc.<\/p>\n\n\n\n

In the 50-minute workshop, Raffaella will illustrate the principles and the applications of Mindfulness and Mindfulness Practice and share her experience and examples of practice.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tThe art of networking\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Francesca Marano<\/a> in Track 1.<\/p>\t\t\t\t\t\t\t\t\t\t

Networking is a great tool to grow your business. It can help you find new ideas, new customers, new partners, and even a new job if you are looking for a career change. Networking comes naturally to some people but is dreaded by others. It can be hard if you are not an extrovert and it is time consuming. The good news is you can learn how to network! How do you get out of your comfort zone and push yourself to talk to potentially interesting people? How do you measure the return on investment? How do you find a good balance between schmoosing and getting down to business? Let\u2019s find out together!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tThe promise of structured data and blocks\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Omar Reiss<\/a> in Track 2.<\/p>\t\t\t\t\t\t\t\t\t\t

The web as we know it is a collection of poorly structured documents. We need to rely heavily on context to determine what’s on a page, whether it’s a job, a recipe, or another object. Structured data adds structure to web content and links objects. However, like any metadata, it adds abstraction and overhead that isn’t intuitive for end users. Blocks, as abstract units for organising and composing content, turn out to be an ideal UX in this regard. They give us a way to structure content and derive structured data from it. Omar will explain how we will transform an Internet of pages to an Internet of objects, which unlocks countless possibilities. Let’s look at the future!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tWho are the deciders? A governance conversation\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Morten Rand-Hendriksen<\/a> in WP Cafe.<\/p>\t\t\t\t\t\t\t\t\t\t\n

A frequent question in WordPress conversations is \u201cwho makes decisions\u201d. In this WP Cafe, the WordPress Governance Project invites you to take part in a conversation about who you think should make decisions and what WordPress governance could<\/em> look like. This is your chance to discuss ideas about future WordPress policy, leadership, and governance and how they may impact the community in positive ways. Let\u2019s talk about the future by asking ourselves: \u201cIn the future of my design, who are the deciders?<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tChange your socks, change your mind: A no-fuss primer on change management\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Josepha Haden<\/a> in Track 1.<\/p>\t\t\t\t\t\t\t\t\t\t

Everyone who works with other people – small or large teams in an office or around the world – will need to help their teams through a change someday. If you\u2019ve ever done this, you know that it can be a difficult but rewarding process. If you haven\u2019t done it yet, you might feel paralysed at the thought of \u2018doing it right.\u2019 Join Josepha for a brief look at the things that make us resist change, what leaders can do to help others embrace change, and a few things that we\u2019re all prone to forgetting.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tFor the love of code: Modernising WordPress, plugins, and themes\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Juliette Reinders Folmer<\/a> in Track 3.<\/p>\t\t\t\t\t\t\t\t\t\t

Now that WordPress has committed to a minimum requirement of PHP 7 by the end of 2019, we can all start looking at modernising the code we maintain. Removing hacks to support old versions is easy, but how can code be improved when it just works on PHP 7? Namespaces, generators, Intl are just a few of the features introduced since PHP 5.2, not to mention scalar type declarations and all the other awesomeness that came with PHP 7. But what does it all mean, and how can you take advantage of these goodies? Join Juliette to learn to identify where to make quick fixes, when to look into refactoring, and how to make your code faster, better and more secure by using modern PHP.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tIt is never too late to find the right career path\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Afsana Multani<\/a> in WP Cafe.<\/p>\t\t\t\t\t\t\t\t\t\t\n

WordPress wasn’t the first choice in my life. My very first choice was painting. I didn’t even know I will be starting working with WordPress.<\/p>\n\n\n\n

For more than six years, I had worked on many profiles and already struggled for finding the right career choice. But coming to WordPress, it feels freedom, support, and space to work on my dream. During my talk, I will be sharing how I settle down with WordPress and how WordPress inspires me to work for oneself as well as for the community. Support and helping people become one of the core objectives of my life. Everything is possible if you are ready for a change – there’s no right time, and proper age to start a new start \ud83d\ude42 It’s never too late to find a Right career path.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tSpecial characters and where to find them\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Torsten Landsiedel<\/a> in Track 2.<\/p>\t\t\t\t\t\t\t\t\t\t

There are 23 official languages within the European Union and many, if not all, of them have special characters. In German, for example, there are Umlauts (“\u00fc\u00f6\u00e4”) and the “\u00df”; and in other languages, there are more. Many characters exist in a pre-composed version and as a combination of two characters. Using the two-character version can lead to a broken search, broken spell check, broken transliteration for the slug, and broken images if this happens in a filename in combination with some server configuration and browsers.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tYoga\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Helen Odia<\/a> in Wellness at WCEU.<\/p>\t\t\t\t\t\t\t\t\t\t\n

Set aside any doubts you might have about not being \u2018flexible enough\u2019 or ‘good enough’ for yoga and join Helen for a relaxed class between talks at WCEU.<\/p>\n\n\n\n

As many of us know, spending long hours sitting in front of a screen can often lead to bad backs, uncomfortably tight hips and poor postures.<\/p>\n\n\n\n

Moving in time with the breath, we’ll gently stretch and twist our way through a flowing sequence of common yoga poses to counteract these niggles.<\/p>\n\n\n\n

Don’t be put off if you’ve never tried yoga before – everyone’s welcome, regardless of experience.<\/p>\n\n\n\n

Mats will be provided, so all you’ll need to bring is some comfy clothes. Hope to see you on the mat!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tMatt on WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Matt Mullenweg<\/a> in Track 1, Track 2, Track 3.<\/p>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tDeploying a WordPress web server in minutes\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by George Gkouvousis<\/a> in Workshop 3.<\/p>\t\t\t\t\t\t\t\t\t\t

Everyone should be able to turn their virtual private server into a blazing fast WordPress LNMP stack by the end of this talk. George will cover how to set up a complete stack via automated scripts like EasyEngine and analyse all parameters of it, with hands-on experience of using NGINX, PHP7, MySQL\/MariaDB, and Redis Cache for a super-fast website.<\/p>\n

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Required skill set<\/b><\/p>\n

Attendees should understand basic Linux commands, have basic Linux hosting experience, and must be familiar with the use of terminal.<\/p>\n

Technical requirement<\/b><\/p>\n

Bring a laptop. No WordPress-related setup is needed. This workshop will be all about setting up a web server.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tHow fast-growing agencies win business\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Simon Cooke<\/a> in Track 3.<\/p>\t\t\t\t\t\t\t\t\t\t

Simon tells his story of becoming a salesperson after 20 years as a designer. Now heading up the Commercial team at Pragmatic, one of Europe\u2019s largest WordPress agencies, he reveals how agencies experiencing rapid growth can win business and retain valuable clients. For agencies and freelancers who want a professional approach to sales with a creative touch, Simon shares practical advice on positioning your business, pitching digital solutions, and creating a unique value proposition, with a sprinkle of sales presentation tips to ensure you stand the best chance of success.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tLinking together the WordPress Community\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Norbert Mayer-Wittmann<\/a> in WP Cafe.<\/p>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tPause. Think. Create.\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Dennis Hodges<\/a> in Workshop 2.<\/p>\t\t\t\t\t\t\t\t\t\t

Spark your creativity in just a few minutes a day! The session begins with an inspirational talk that explains why it\u2019s difficult for us to leave our connected devices alone. Dennis will share anecdotes and stories about disconnecting, as well as ideas on how to adopt these ideas to help you de-stress and enjoy the moment. The second part applies concepts from the talk. Dennis teaches an easy-to-learn and proven non-linear thinking technique designed to draw inspiration from within and help you capture ideas quickly.<\/p>\n

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Required skill set<\/b><\/p>\n

None needed beyond being curious.<\/p>\n

Technical requirements<\/b><\/p>\n

None.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tSEO for content marketing\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Viola Eva<\/a> in Workshop 1.<\/p>\t\t\t\t\t\t\t\t\t\t

Viola will cover how to build a holistic content strategy in this advanced workshop. You are catering to different objectives when creating content: What you want to communicate, what people are looking for, and what Google favours. Through technical analysis, market research and data-driven decisions, you need to create a content strategy that hits the sweet spot between those three objectives. Learn how to achieve sustainable ranking success and increase content ROI when applying the right SEO techniques, and get a practical step-by-step guide to implement an effective SEO strategy on your website.<\/p>\n

Required skill set<\/b><\/p>\n

None needed.<\/p>\n

Technical requirement<\/b><\/p>\n

Bring a laptop that has a free installation of Screaming Frog SEO Spider<\/a>. Attendees also have the option to trial a premium account on the day of the workshop.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tThe art of pricing\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Rahul Bansal<\/a> in Track 1.<\/p>\t\t\t\t\t\t\t\t\t\t

Whether you are selling a service or product, setting the right price for a globally diverse customer base is hard. Because WordPress is used by everyone from individuals to billion-dollar corporations, setting the price is even harder. So how do you master the art of pricing? Over 10 years, Rahul performed a number of experiments and learned lessons, sometimes the hard way. He will share his wisdom, the tactics he used, and real-life experience. Yes, all in 10 minutes!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tVariable fonts: The future of web design\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Ana Cirujano<\/a> in Track 2.<\/p>\t\t\t\t\t\t\t\t\t\t

Using variable fonts in WordPress, it\u2019s possible for the text of a website to adapt to the context of the user to become more readable and attractive with better performance and without sacrificing upload speed. Variable fonts can change properties, such as width or weight, using just one file! It is expected that variable fonts are fully usable in browsers, and Ana will demonstrate this in WordPress (CSS code), explain the advantages they have compared to standard fonts, and use real examples of how to create and apply variable fonts.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tGutenberg and page builder plugins: Two great tastes that taste great together\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Michele Mizejewski<\/a> in Track 2.<\/p>\t\t\t\t\t\t\t\t\t\t

Michele will explore best practices for using the new core editor (Gutenberg) and<\/em> a page builder plugin. Leveraging the best of both can be a win for designers who may not have the skillset or desire to build custom blocks. Along the way, we\u2019ll also put to rest some anti-Gutenberg fears.<\/span><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tRenaissance jobs in WordPress: Skills you need to survive the 21st-century career\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Nevena Tomovic<\/a> in Track 3.<\/p>\t\t\t\t\t\t\t\t\t\t

The idea of a single long-lasting career is fast becoming a thing of the past and, according to Dell\u2019s report, 85% of jobs in the year 2030 haven\u2019t been invented yet. WordPress disrupted the publishing industry in 2003, and with Gutenberg is at the forefront of innovation, but what skills are needed for WordPressers to survive the 21st-century career? Nevena will focus on results from world-renowned surveys conducted globally and a survey conducted in the WordPress community. She will attempt to answer questions about \u2018renaissance jobs\u2019 we find ourselves in and how to attract new talent through WordPress education.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tUnderstanding what makes a website landing page convert\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Rob Hope<\/a> in Track 1.<\/p>\t\t\t\t\t\t\t\t\t\t

Attention spans are diminishing online, so we need to get to the point with our landing pages. We should start by identifying the user problem, then promote just one solution in an uncluttered and direct manner. This allows the visitor to make a quick decision, rather than sending them to a bloated website with many options. Rob covers the essential things to include on your landing page while encouraging a minimalistic design approach.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\t100 Days of What? Why you should learn how to code, even though you don\u2019t fancy a coding career\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Monique Dubbelman<\/a> in Track 3.<\/p>\t\t\t\t\t\t\t\t\t\t

This year I took the challenge of #100DaysOfCode. But why? Am I new to code? Do I need to learn code as a designer in the first place? And what does it behold? Is it a fixed format?<\/div>\n
In this talk, I\u2019ll explain what #100DaysOfCode is an why I took the challenge. I also challenge you to join when you work with WordPress, even though you don\u2019t fancy a career as a frontend or backend developer.<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
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\n\t\t\t\t\tDesigning your first Gutenberg block\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Mel Choyce<\/a> in Track 2.<\/p>\t\t\t\t\t\t\t\t\t\t

Sometimes the hardest part of a new project is just getting started. In this new Gutenberg-powered world, what does it mean to design a block? Where do I put my shortcode attributes? What’s this toolbar? Mel will show you examples of blocks she designed and go over the basic anatomy of a Gutenberg block. You’ll learn how a block is structured, where to put your settings, and user experience tips to ensure your users or customers are set up for success. No prior design experience is required, and developers are encouraged to attend! <\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tSemantic content in a block editing world\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Joe McGill<\/a> in Track 1.<\/p>\t\t\t\t\t\t\t\t\t\t

The Gutenberg block editor gives us new and exciting possibilities to create visually rich content in WordPress using block-based authoring tools. But what if we don’t know how our content is going to be displayed? Joe will take a look at what happens when we make assumptions about the visual presentation of our content, based on the tools we use to create that content. He will explore the advantages and tradeoffs that come from keeping the structure of your content distinct from the presentation of that content, and look at examples of how we can maintain this separation while providing compelling visual authoring experiences for people using our custom authoring tools.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tMoving to WordPress: Evolving businesses into successful stories\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Alessandro Kaounas<\/a> in WP Cafe.<\/p>\t\t\t\t\t\t\t\t\t\t\n

Let’s see how WordPress helped ErgoScan — a sports science lab — offer better services to athletes and runners who wanted to improve their performance and how it helped the owner to keep everything up to date and run smoothly its business.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tAccessible content\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Maja Benke<\/a> in Track 2.<\/p>\t\t\t\t\t\t\t\t\t\t

Writing and creating content for people to enjoy your content is the intention, but is this content accessible for everyone? What should you consider before pressing the publish button? Maja will explain what accessible content means and how to create content that everyone can access, including best practices for text, links, video, images, and structure. She will also share insights on how Gutenberg supports creating accessible content.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tBusiness planning: If you fail to plan, you plan to fail\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Radost Dacheva<\/a> in Workshop 2.<\/p>\t\t\t\t\t\t\t\t\t\t

The WordPress ecosystem is a tough place to be and only those prepared for competition will survive. Movies show us how ideas sketched on a restaurant napkin magically turn into flourishing business ventures, but reality proves this is impossible 99.9% of the time. Having a seemingly innovative idea and a strong desire for success are simply not enough to differentiate your business from all others competing for a slice of the pie. Entrepreneurs need to master the art and science of business planning and analysis to ensure a long and prosperous life and future.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tCreating a Gutenberg block\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Elio Rivero<\/a> in Workshop 3.<\/p>\t\t\t\t\t\t\t\t\t\t

Gutenberg is making waves in the WordPress community and changing how we compose content forever. What essential new stuff does Gutenberg bring to content authoring? Elio will focus on the block, the brick used to build content, and show you how to build a Gutenberg block from scratch to offer everyone an easy and predictable way to compose content.<\/p>\n

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Required skill set<\/b><\/p>\n

Attendees should be familiar with WordPress plugin development, but need not be experts, and familiar with terms such as hooks, filters and enqueuing scripts. No previous experience with creating Gutenberg blocks is necessary.<\/p>\n

Technical requirements<\/b><\/p>\n

Bring a laptop with a setup appropriate for development of WordPress plugins. It’s better if this setup is local. Please note that *we will need network connection* whenever we run npm to download JS packages necessary for compiling the Gutenberg blocks created.<\/p>\n

Setup for plugin development includes:<\/p>\n