Viola specialises in SEO testing, correlational SEO, and data-driven content creation. She is co-founder and an SEO consultant for Flow SEO, and is known as a public speaker on SEO and online entrepreneurship. In 2017-18, Viola gave more than 50+ practical workshops and talks, including at Search Marketing Summit Sydney, Tech Open Air Berlin, and UnGagged Las Vegas. She is also co-founder of Digital Marketing Skill Share (DMSS), a yearly international digital marketing conference in Bali.