Viola will cover how to build a holistic content strategy in this advanced workshop. You are catering to different objectives when creating content: What you want to communicate, what people are looking for, and what Google favours. Through technical analysis, market research and data-driven decisions, you need to create a content strategy that hits the sweet spot between those three objectives. Learn how to achieve sustainable ranking success and increase content ROI when applying the right SEO techniques, and get a practical step-by-step guide to implement an effective SEO strategy on your website.
Required skill set
None needed.
Technical requirement
Bring a laptop that has a free installation of Screaming Frog SEO Spider. Attendees also have the option to trial a premium account on the day of the workshop.