Measuring your marketing efforts and knowing how they perform is essential if you want to optimise your marketing even further. You can customise how Google Analytics tracks your traffic data by using UTM tags and, with these parameters, determine exactly how visitors end up on your site. To achieve this, you need to create a sustainable UTM protocol to use to properly analyse your data. So how do you do this? Annelieke will walk you through the process of developing a good UTM protocol for your business.
Technical requirement
For this workshop you need to have a Google Analytics account. Creating UTM tags is only useful for you if you do some form of marketing, like email, social media, promotion in PDFs. Or if you have a plugin that contains links to your site. Bring your laptop.
Required skill set
Basic understanding of Google Analytics is recommended but not necessary for this workshop. Motivation to work with Google Analytics comes in handy 😉