The WordPress ecosystem is a tough place to be and only those prepared for competition will survive. Movies show us how ideas sketched on a restaurant napkin magically turn into flourishing business ventures, but reality proves this is impossible 99.9% of the time. Having a seemingly innovative idea and a strong desire for success are simply not enough to differentiate your business from all others competing for a slice of the pie. Entrepreneurs need to master the art and science of business planning and analysis to ensure a long and prosperous life and future.