As more and more third-party services (Mailchimp, Stripe, etc.) become required for our websites and for our client websites, the WordPress HTTP API has become an important tool in any developer kit. Knowing how to use the HTTP API methods to send and receive data to and from these third-party services will help you stand out from the crowd. Jonathan will teach you how to use the HTTP API to build a straightforward WordPress subscription plugin that will hook into the Mailchimp API.
Required skill set
A basic understanding of web development (HTML/CSS and PHP) would be useful. Working knowledge of HTML forms would also be useful. The workshop is aimed at beginners or those who’ve never used the WordPress HTTP API before.
Technical requirements
Bring a laptop with a working local WordPress.org install and a code editor. Attendeesalso need to install Postman for testing API endpoints https://www.getpostman.com/. And it would be ideal if they have already signed up for a free Mailchimp account.
What comes to your mind when you think about requirements for a successful SaaS app? It’s easy to build, it’s flexible, it’s scalable, right? But even more important is it’s lean, which means it is continually being improved according to what the audience needs. Sabrina will go over the process of planning such a startup, step by step — how to validate the idea for the market, define your target audience, make marketing personas, pick a pricing model, plan your application structure, create an SEO-friendly content strategy, and end up with a ready-to-go development plan. Plus learn how to pick the most appropriate tools to build a lean SaaS startup with WordPress Multisite.
Want people to read your content? It all starts with well-written and engaging copy and, of course, it helps if your text is optimised for search engines. In this workshop, the Yoast Academy team will help you write text that’s irresistible to visitors and search engines alike. Jesse takes you through the process of writing a blog post, from brainstorming an idea and a focus keyword to the first draft of your text. You’ll get tons of useful and practical tips you can start using on your website right away. Bring your pen or your laptop and start writing!
Required skill set
Learning materials will be available for different skill levels, whether attendees are beginners trying to get to grips with how to set up an article or more experienced writers trying to refine tone of voice or SEO aspects of writing.
Technical requirements
None.
Learn why web designers, webmasters, trainers, students, or developers should be familiar with Web Content Accessibility Guidelines (WCAG) to enhance and improve accessibility. Izabela will discuss and share a set of methods to make images accessible by means of webmaster tools. Hands-on training will cover adding alternative text, checking a text-colour ratio, using focus, and skipping links. Simple elements can change the invisible world into a colourful, visible reality.
The WordPress REST API was fully integrated into WordPress core in version 4.7. There is a lot of buzz around the REST API, and just as many questions. Micah will spend the first hour on introductory content, in case you aren’t familiar with it. In the second hour, he will dig into the API with PostMan and cover authentication, CORS, and JSONP. In the last hour, he will focus on how you can utilise the REST API in your own projects and plugins, as well as customising it to fit your needs.
Required skill set
This will be a development workshop, and it is desirable for attendees to have at least basic PHP development knowledge.
Technical requirement
Bring a laptop that has Postman installed. A local development environment is optional but recommended.
How many types of content do you have in your marketing plan? If the answer is less than 10, there’s still work to do! People often think creating content is a question of creativity, but that’s not true. If you roll up your sleeves and do the work, you can come up with lots of ideas that bring value to your users. Vassilena will review different ways of generating content ideas and building topic groups and content clusters. The workshop will cover both long-form content like blog posts or whitepapers and dynamic, everyday micro-content for social media to compile a robust content distribution plan.
Required skill set
Attendees should have basic knowledge of Google Analytics and, prior to the workshop, to have explore Facebook Audience Insights for 15-30 min read Buyer Persona Tools Template, which is a guide to audience research.
Technical requirement
Bring a laptop, and have a way of taking notes (paper or digital).