The two most common questions I get about running an agency / freelancing successfully are what to charge and how to land large 6 figure+ projects. If you are ready to step up your business, this will be worth your time. I’ll walk you through the fundamentals of enterprise sales and what changes in lead generation, negotiation, procurement & contracts and the execution of large contracts. I’ll teach you how to land the big fish, and even more important, how to navigate it gracefully after you win.
Category: Lighting Talk
Renaissance jobs in WordPress: Skills you need to survive the 21st-century career
The idea of a single long-lasting career is fast becoming a thing of the past and, according to Dell’s report, 85% of jobs in the year 2030 haven’t been invented yet. WordPress disrupted the publishing industry in 2003, and with Gutenberg is at the forefront of innovation, but what skills are needed for WordPressers to survive the 21st-century career? Nevena will focus on results from world-renowned surveys conducted globally and a survey conducted in the WordPress community. She will attempt to answer questions about ‘renaissance jobs’ we find ourselves in and how to attract new talent through WordPress education.
WordPress through the bad guys’ glasses
You usually notice design and content when you visit a website, but what do attackers see? They spot misconfigurations, forgotten endpoints, out-of-date components, emails and other sensitive information. Vladimír will give a 10-minute preview of common but not often-mentioned mistakes he saw during security scans of WordPress sites, specifically: Username and email leaking, full path disclosures, accessible backups, open .git repositories and DoS capable endpoints. He will also provide tips on how to reduce risks, where it is worth restricting access, how to enable Bcrypt password hashing and 2FA, and what configuration directives you need to check.
Find that bug you made months ago with Git Bisect
You made a mistake months ago, and a part of the site is broken. No one noticed at first, but now the client is upset, so you need to fix it…and fast! But where in the code was this bug introduced? What if David told you there’s a tool hidden within Git to quickly find when a bug was committed and then fix it? Git Bisect allows you to comb through dozens of commits at once and find the culprit in seconds, even when you don’t know when it happened or what file was edited. Once you understand the basics, David will take it a step further with automation.
Gutenberg and page builder plugins: Two great tastes that taste great together
Michele will explore best practices for using the new core editor (Gutenberg) and a page builder plugin. Leveraging the best of both can be a win for designers who may not have the skillset or desire to build custom blocks. Along the way, we’ll also put to rest some anti-Gutenberg fears.
Variable fonts: The future of web design
Using variable fonts in WordPress, it’s possible for the text of a website to adapt to the context of the user to become more readable and attractive with better performance and without sacrificing upload speed. Variable fonts can change properties, such as width or weight, using just one file! It is expected that variable fonts are fully usable in browsers, and Ana will demonstrate this in WordPress (CSS code), explain the advantages they have compared to standard fonts, and use real examples of how to create and apply variable fonts.
Democratising education
It is no surprise that WordPress is used in various ways in schools and universities worldwide, but current trends and data show that proprietary and closed learning management systems reign supreme. Ronnie will explain why data ownership and portability is so critical, what plugin developers and site owners should be aware of, and how WordPress could and should play an integral role in the future of education.
Why I walked more than 700km to Berlin, and survived
Marcel walked more than 700 kilometers to get to WordCamp Europe to raise funds for a good cause in the WordPress community. He will tell you about his preparation, the journey itself, people he met, and how he managed to step away from his company for a month to do it.