How many types of content do you have in your marketing plan? If the answer is less than 10, there’s still work to do! People often think creating content is a question of creativity, but that’s not true. If you roll up your sleeves and do the work, you can come up with lots of ideas that bring value to your users. Vassilena will review different ways of generating content ideas and building topic groups and content clusters. The workshop will cover both long-form content like blog posts or whitepapers and dynamic, everyday micro-content for social media to compile a robust content distribution plan.
Required skill set
Attendees should have basic knowledge of Google Analytics and, prior to the workshop, to have explore Facebook Audience Insights for 15-30 min read Buyer Persona Tools Template, which is a guide to audience research.
Technical requirement
Bring a laptop, and have a way of taking notes (paper or digital).
The web as we know it is a collection of poorly structured documents. We need to rely heavily on context to determine what’s on a page, whether it’s a job, a recipe, or another object. Structured data adds structure to web content and links objects. However, like any metadata, it adds abstraction and overhead that isn’t intuitive for end users. Blocks, as abstract units for organising and composing content, turn out to be an ideal UX in this regard. They give us a way to structure content and derive structured data from it. Omar will explain how we will transform an Internet of pages to an Internet of objects, which unlocks countless possibilities. Let’s look at the future!
Writing and creating content for people to enjoy your content is the intention, but is this content accessible for everyone? What should you consider before pressing the publish button? Maja will explain what accessible content means and how to create content that everyone can access, including best practices for text, links, video, images, and structure. She will also share insights on how Gutenberg supports creating accessible content.