Whether you are selling a service or product, setting the right price for a globally diverse customer base is hard. Because WordPress is used by everyone from individuals to billion-dollar corporations, setting the price is even harder. So how do you master the art of pricing? Over 10 years, Rahul performed a number of experiments and learned lessons, sometimes the hard way. He will share his wisdom, the tactics he used, and real-life experience. Yes, all in 10 minutes!
Category: Business
How to build a lean SaaS startup with WordPress Multisite
What comes to your mind when you think about requirements for a successful SaaS app? It’s easy to build, it’s flexible, it’s scalable, right? But even more important is it’s lean, which means it is continually being improved according to what the audience needs. Sabrina will go over the process of planning such a startup, step by step — how to validate the idea for the market, define your target audience, make marketing personas, pick a pricing model, plan your application structure, create an SEO-friendly content strategy, and end up with a ready-to-go development plan. Plus learn how to pick the most appropriate tools to build a lean SaaS startup with WordPress Multisite.
Get things done! 7 Tips to save time
Today we are busier than ever, our to-do-lists are growing, everything struggles for our attention and everything is, of course, super important (what else?!). There are many time management methods, and time is a critical factor, and you know that. You look at your to-do list and have the choice of either working a late shift or continuing the list tomorrow. It’s time to change that.
Customer support: Turning your nightmare into a growth engine
“Oh no! Not another one!” If this is your gut reaction to incoming support requests for your product, service or plugin, Valentina will guide you from terror in the face of unreasonable customers to a state of bliss from the critically important information they share with you. Instead of hypnosis and therapy, she will give a framework to engage with your customers, explaining when and where it makes sense and putting boundaries and resources in place that allow you to offer excellent service when it matters most, without putting you at risk of burnout.
Working a world apart: Navigating remote working professional relationships
In this global workplace, teams often only have rare occasions to meet in person. How do you make genuine connections when your only practical connection is via WiFi? How do you build trust when you are ships that pass in the night? How do you best communicate when things get tense and you need to translate intent from text and/or video communication? When your team comes from different cultures, how can you find yourselves on the same page with the fewest ‘lost in translation’ moments? Dee and Petya are from opposite ends of the globe and believe their story can help others better work together, apart.
How Gutenberg changed the way we sell WordPress sites
In early 2018, Peytz & Co started using Gutenberg to power a boilerplate theme on which they built custom websites. Kåre will talk about how Gutenberg helped better align sale pitch and client understanding of what is actually developed in a modular approach when looking at functionality and content, on a website that is bound to change over time.
Change your socks, change your mind: A no-fuss primer on change management
Everyone who works with other people – small or large teams in an office or around the world – will need to help their teams through a change someday. If you’ve ever done this, you know that it can be a difficult but rewarding process. If you haven’t done it yet, you might feel paralysed at the thought of ‘doing it right.’ Join Josepha for a brief look at the things that make us resist change, what leaders can do to help others embrace change, and a few things that we’re all prone to forgetting.
The art of networking
Networking is a great tool to grow your business. It can help you find new ideas, new customers, new partners, and even a new job if you are looking for a career change. Networking comes naturally to some people but is dreaded by others. It can be hard if you are not an extrovert and it is time consuming. The good news is you can learn how to network! How do you get out of your comfort zone and push yourself to talk to potentially interesting people? How do you measure the return on investment? How do you find a good balance between schmoosing and getting down to business? Let’s find out together!