{"id":5007,"date":"2018-03-23T01:18:32","date_gmt":"2018-03-23T00:18:32","guid":{"rendered":"https:\/\/2018.europe.wordcamp.org\/?post_type=wcb_session&#038;p=5007"},"modified":"2018-03-30T12:56:10","modified_gmt":"2018-03-30T11:56:10","slug":"how-to-create-user-generated-content-for-your-wordpress-website-and-business","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2018\/session\/how-to-create-user-generated-content-for-your-wordpress-website-and-business\/","title":{"rendered":"How to Create User Generated Content for Your WordPress Website and Business"},"content":{"rendered":"<p>First off, what exactly is user generated content (UGC)? This is content that is created by your customers. It can be anything &#8211; a blog post, product reviews, photos, videos or comments. Content marketing is currently a top marketing strategy for most businesses. A report by Demand Gen shows that 47% of customers surveyed will read about three to five pieces of content prior before they consider reaching out to a company to get its products or services. In this talk I want to cover the different strengthen of UGC and how to make use of it for your site and buissenes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First off, what exactly is user generated content (UGC)? This is content that is created by your customers. It can be anything &#8211; a blog post, product reviews, photos, videos or comments. Content marketing is currently a top marketing strategy for most businesses. A report by Demand Gen shows that 47% of customers surveyed will [&hellip;]<\/p>\n","protected":false},"author":464619,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1529154000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[4944],"footnotes":""},"session_track":[13412],"session_category":[278793],"class_list":["post-5007","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2","wcb_session_category-lightning-talk"],"jetpack_shortlink":"https:\/\/wp.me\/p8QI2W-1iL","jetpack_sharing_enabled":true,"session_date_time":{"date":"June 16, 2018","time":"14:00"},"session_speakers":[{"id":"4944","slug":"sven-lehnert","name":"Sven Lehnert","link":"https:\/\/europe.wordcamp.org\/2018\/speaker\/sven-lehnert\/"}],"session_cats_rendered":"Lightning Talk","_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/5007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/5007\/revisions"}],"predecessor-version":[{"id":5017,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/5007\/revisions\/5017"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/4944"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/svenl77"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=5007"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=5007"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=5007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}