{"id":4974,"date":"2018-03-23T01:18:32","date_gmt":"2018-03-23T00:18:32","guid":{"rendered":"https:\/\/2018.europe.wordcamp.org\/?post_type=wcb_session&#038;p=4974"},"modified":"2018-06-25T12:56:35","modified_gmt":"2018-06-25T11:56:35","slug":"brand-building-be-it-business-or-personal-theory-tools-and-best-practices","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2018\/session\/brand-building-be-it-business-or-personal-theory-tools-and-best-practices\/","title":{"rendered":"Brand building (be it business or personal): theory, tools, and best practices"},"content":{"rendered":"<p>Branding is not an option if you are a startup, a freelancer or a sole proprietor of a professional service business: it\u2019s a necessity, and one that can yield rewards or create harm if not well tended. Building a brand goes far beyond having a logo \u2013 in fact, a logo is NOT a brand by any means \u2013 and it\u2019s a practice rooted in data and science. In this workshop, we will understand the theory behind, follow the necessary procedures and emerge with a branding strategy that attendees will be able to implement in creating\/revamping\/establish their brand(s).<\/p>\n<p>&nbsp;<\/p>\n<h2>Required skill set<\/h2>\n<p>You don&#8217;t need to have a specific skill set to attend this workshop.<\/p>\n<h2>Technical requirement<\/h2>\n<p>There is no technical setup required for this workshop. But it wuold be good if you bring something to sketch, write and take notes.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding is not an option if you are a startup, a freelancer or a sole proprietor of a professional service business: it\u2019s a necessity, and one that can yield rewards or create harm if not well tended. Building a brand goes far beyond having a logo \u2013 in fact, a logo is NOT a brand [&hellip;]<\/p>\n","protected":false},"author":7243388,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1529139600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"http:\/\/thesign.it\/2017\/wp-content\/uploads\/2018\/06\/WCEU2018.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[4844],"footnotes":""},"session_track":[1242640],"session_category":[1242643],"class_list":["post-4974","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-workshop-3","wcb_session_category-workshop-3h"],"jetpack_shortlink":"https:\/\/wp.me\/p8QI2W-1ie","jetpack_sharing_enabled":true,"session_date_time":{"date":"June 16, 2018","time":"10:00"},"session_speakers":[{"id":"4844","slug":"raffaella-isidori","name":"Raffaella Isidori","link":"https:\/\/europe.wordcamp.org\/2018\/speaker\/raffaella-isidori\/"}],"session_cats_rendered":"Workshop 3h","_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/4974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/4974\/revisions"}],"predecessor-version":[{"id":9079,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/4974\/revisions\/9079"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/4844"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/zetaraffix"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=4974"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=4974"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=4974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}