{"id":7068,"date":"2018-05-10T13:00:24","date_gmt":"2018-05-10T12:00:24","guid":{"rendered":"https:\/\/2018.europe.wordcamp.org\/?p=7068"},"modified":"2018-06-14T22:34:11","modified_gmt":"2018-06-14T21:34:11","slug":"how-to-write-winning-speaker-applications","status":"publish","type":"post","link":"https:\/\/europe.wordcamp.org\/2018\/how-to-write-winning-speaker-applications\/","title":{"rendered":"How to write winning speaker applications"},"content":{"rendered":"<p><a href=\"https:\/\/2018.europe.wordcamp.org\/2018\/05\/10\/how-to-write-winning-speaker-applications\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7261\" data-permalink=\"https:\/\/europe.wordcamp.org\/2018\/how-to-write-winning-speaker-applications\/how-to-write-winning-speaker-applications-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2018\/files\/2018\/05\/How-to-write-winning-speaker-applications-1.jpg?fit=1600%2C800&amp;ssl=1\" data-orig-size=\"1600,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"How to write winning speaker applications\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2018\/files\/2018\/05\/How-to-write-winning-speaker-applications-1.jpg?fit=300%2C150&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2018\/files\/2018\/05\/How-to-write-winning-speaker-applications-1.jpg?fit=640%2C320&amp;ssl=1\" class=\"aligncenter wp-image-7261 size-full\" src=\"https:\/\/i0.wp.com\/2018.europe.wordcamp.org\/files\/2018\/05\/How-to-write-winning-speaker-applications-1.jpg?resize=640%2C320&#038;ssl=1\" alt=\"How to write winning speaker applications\" width=\"640\" height=\"320\" srcset=\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2018\/files\/2018\/05\/How-to-write-winning-speaker-applications-1.jpg?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/europe.wordcamp.org\/2018\/files\/2018\/05\/How-to-write-winning-speaker-applications-1.jpg?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/europe.wordcamp.org\/2018\/files\/2018\/05\/How-to-write-winning-speaker-applications-1.jpg?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/europe.wordcamp.org\/2018\/files\/2018\/05\/How-to-write-winning-speaker-applications-1.jpg?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/europe.wordcamp.org\/2018\/files\/2018\/05\/How-to-write-winning-speaker-applications-1.jpg?resize=500%2C250&amp;ssl=1 500w, https:\/\/i0.wp.com\/europe.wordcamp.org\/2018\/files\/2018\/05\/How-to-write-winning-speaker-applications-1.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>We received 374 applications from 216 people for <strong>WCEU 2018<\/strong>, which we narrowed down to 52 sessions from 65 speakers. After going through so many great applications, we noticed a number of different things that the stand-out applications had going for them. These are relevant for WCEU applications, but also for any local WordCamp or conference application. In this post, we\u2019ve highlighted six great ways to make your speaker application shine.<\/p>\n<p><!--more--><\/p>\n<p><strong>If you\u2019re curious about the breakdown of the different applications, as well as <a href=\"https:\/\/2018.europe.wordcamp.org\/2018\/05\/09\/speakers-selection-process-and-stats-for-wceu\/\">our selection process<\/a>, have a look at our article that explains further.<\/strong><\/p>\n<h2>#1 Attention to detail matters<\/h2>\n<p>One of the very first things that makes an application stand out in a negative way is a lack of attention to things like spelling, capitalization, and those other small details. Make sure to <strong>review it carefully<\/strong>, and use spell check liberally! If you aren\u2019t a native speaker, have someone else review it.<\/p>\n<h2>#2 Share the right information<\/h2>\n<p>When reviewing applications, we\u2019re looking to assess a number of different things.<\/p>\n<p><strong>What is this session about?<\/strong><\/p>\n<p>Give organizers a good overview of your session structure: talk about what points you plan to cover, why this content is important, how technical you expect the session to get, and what the expected audience is.<\/p>\n<p><strong>Is the content that you describe going to be enough to fill the time slot?<\/strong><\/p>\n<p>In reading through the application, we\u2019re considering if the points you share are going to be enough to fill the timeslot &#8211; or if it\u2019s too much information for the timeslot. Make sure there\u2019s enough information for organizers to get a feel for how long your session will take.<\/p>\n<p><strong>What is the audience going to learn from this session?<\/strong><\/p>\n<p>Talks are meant to educate, so being clear on key takeaways is important. Here\u2019s a great key takeaway, <a href=\"https:\/\/2018.europe.wordcamp.org\/speaker\/morten-rand-hendriksen\/\">from Morten Rand-Hendriksen\u2019s session The Ethics of Web Design<\/a>:<\/p>\n<blockquote><p>\u201cA methodology, based on four moral philosophies, of how to make ethics part of the decision process in web design and beyond.\u201d<\/p><\/blockquote>\n<h2>#3 Structure<\/h2>\n<p>Structure is one of the most important things to consider when writing your application. After reading hundreds of applications, it\u2019s important that we don\u2019t have to search for the \u201cmeaning\u201d of your application. Rather, at a glance we can understand what are some of the key points.<\/p>\n<p>Having a <strong>good application structure<\/strong> will get you through the door, and grab our attention. Here are some tips on how best to structure your application.<\/p>\n<ul>\n<li>Don\u2019t over complicate your introduction. Being creative is always a plus &#8211; however, prioritize clarity over creativity. If you have a title and introduction that is abstract, we might not be able to understand the value of your talk.<\/li>\n<li>Bullet points are a great way to highlight the most important key takeaways in your presentation.<\/li>\n<li>In our previous paragraph, we mentioned sharing the right information. The order in which you do that can make a difference. Here is what we suggest:\n<ul>\n<li>What is the session about?<\/li>\n<li>What are your key takeaways?<\/li>\n<li>How are you going to fill the time slot?<\/li>\n<li>Why should we pick you?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>A final tip from us; the conclusion is your opportunity to be different. Use your conclusion to WOW us, and unleash all your creativity.<\/p>\n<h2>#4 Make it relevant<\/h2>\n<p>WCEU is a large, regional stage &#8211; it\u2019s important that the topics are <strong>relevant and interesting<\/strong> to a wide audience. Consider if the subject is broad (or deep!) enough to be relevant to WCEU, or if it would be a better fit at a local WordCamp.<\/p>\n<p>Is this content new and fresh, or is it something that has already been seen a number of times? Is it worth the time and attention for our audience if you have already done this talk elsewhere?<\/p>\n<h2>#5 Avoid (product) sales pitches<\/h2>\n<p>So you\u2019ve found this great new tool that helps you &#8211; awesome! There\u2019s a fine line between talking about the Great New Tool in a way that will <strong>help share knowledge<\/strong> and having it sound like a sales pitch. Audiences are watching talks at WCEU (and local WordCamps) to learn &#8211; otherwise, you\u2019ll want to check and see if there are sponsor tracks available.<\/p>\n<p>The same goes for project reviews: if it\u2019s a good case study with great educational value, then by all means. But, if it\u2019s a way to simply promote your company or sell a tool, then it won\u2019t be a good fit for a WordCamp talk.<\/p>\n<h2>#6 Why should we pick you for this topic?<\/h2>\n<p>We receive so many excellent submissions, which often overlap when it comes to certain topics. As great as these submissions may be, there\u2019s no point to having multiple talks about the same subject at the same WordCamp &#8211; it\u2019s not useful for the audience. At that point, we need to figure out which application is the best \u2026 and we look at the speakers themselves to determine who would be the best fit.<\/p>\n<p>To stand out, you\u2019ll want to <strong>highlight your strengths<\/strong>. What makes you the best person to give this talk? Do you have any specific knowledge or experience? How much speaking experience do you have? You\u2019ll want to find that balance between explaining why you should be chosen\u00a0while avoiding over-the-top self-promotional language.<\/p>\n<p>This sounds like it\u2019s in direct contradiction to the previous section on avoiding sales pitches. The difference is that while we aren\u2019t looking for product or service pitches, we do want to know why you\u2019re the best person to talk about this subject &#8211; so tell us!<\/p>\n<hr \/>\n<h2>Wrap-up<\/h2>\n<p>Looking back over all of these points, it can sound like we\u2019re being picky. The thing is, we receive so many applications and want to choose the very best for the WCEU audience; these tips are meant to make your application even better. Remember to:<\/p>\n<ul>\n<li>Make sure the application quality is spot on and have someone check it for you.<\/li>\n<li>Tell us all of the relevant information about your session in a well-structured application.<\/li>\n<li>Explain why you\u2019re the best person to talk about this subject.<\/li>\n<\/ul>\n<p>The WordPress community is founded on helping each other grow. When you submit a session, make sure that you\u2019re applying for the right reasons like wanting to teach people something new.<\/p>\n<div class=\"highlight\">\n<h2>Are you coming to Belgrade? \ud83d\ude03<\/h2>\n<p>Now that you know how to prepare a killer speaker application for the next WordCamp Europe, why not come to Belgrade to listen to all the amazing talks?<\/p>\n<p><a class=\"button\" href=\"https:\/\/2018.europe.wordcamp.org\/tickets\/\">Get your ticket today<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We received 374 applications from 216 people for WCEU 2018, which we narrowed down to 52 sessions from 65 speakers. After going through so many great applications, we noticed a number of different things that the stand-out applications had going for them. These are relevant for WCEU applications, but also for any local WordCamp or [&hellip;]<\/p>\n","protected":false},"author":15727137,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[273,3],"tags":[29,348854],"class_list":["post-7068","post","type-post","status-publish","format-standard","hentry","category-community","category-news","tag-speakers","tag-wordcamp-europe"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p8QI2W-1Q0","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/7068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/15727137"}],"replies":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/comments?post=7068"}],"version-history":[{"count":9,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/7068\/revisions"}],"predecessor-version":[{"id":7268,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/posts\/7068\/revisions\/7268"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=7068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/categories?post=7068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2018\/wp-json\/wp\/v2\/tags?post=7068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}