{"id":4077,"date":"2017-04-18T09:01:03","date_gmt":"2017-04-18T09:01:03","guid":{"rendered":"http:\/\/2017.europe.wordcamp.org\/?post_type=wcb_session&#038;p=4077"},"modified":"2017-05-10T19:49:59","modified_gmt":"2017-05-10T19:49:59","slug":"lessons-learnt-marketing-woocommerce-since-july-2014","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2017\/session\/lessons-learnt-marketing-woocommerce-since-july-2014\/","title":{"rendered":"Lessons Learnt Marketing WooCommerce Since July 2014"},"content":{"rendered":"<p>When I joined the WooCommerce marketing team in July 2014 we were three. Today we\u2019re a team of thirteen and the landscape of how we work, what we produce, and how we engage users, has changed a lot. Also, WooCommerce has changed a lot! Including being acquired by Automattic. I&#8217;d love to share a talk summarising some of the key things I\u2019ve learnt as part of the WooCommerce marketing team, including some \/ all \/ any of the below:<\/p>\n<ul>\n<li>The days of &#8216;great products marketing themselves&#8217; are over&#8230;<\/li>\n<li>From store owners to store builders: the evolution of Woo&#8217;s target audience<\/li>\n<li>Content strategy: what works, what tanks, and the importance of measuring impact<\/li>\n<li>How we have experimented with social media (and what works best per channel for WooCommerce)<\/li>\n<li><a href=\"https:\/\/marinapape.com\/2015\/06\/24\/8-tips-for-loving-your-trolls\/\">Loving trolls on social media<\/a><\/li>\n<li><a href=\"https:\/\/woocommerce.com\/2015\/11\/4-customer-rituals\/\" rel=\"nofollow\">How to identify and encourage rituals in your customer journey<\/a><\/li>\n<li><a href=\"https:\/\/woocommerce.com\/2016\/12\/learn-from-woo-sales\/\" rel=\"nofollow\">Learnings from running Woo&#8217;s major holiday sales<\/a><\/li>\n<li>How we launch new products \/ extensions \/ features<\/li>\n<li>The importance of speaking to users &amp; how to tell their stories<\/li>\n<li>Why your market positioning needs to be dynamic<\/li>\n<li>Pitfalls of being in a competitive market (falling asleep at the wheel while we stared at Shopify)<\/li>\n<li>The importance of \u2018the little things\u2019 when it comes to building brand loyalty<\/li>\n<li>and finally, tips for handling company change and growing pains (like being acquired!).<\/li>\n<\/ul>\n<p>I look forward to the 15 minutes question time, answering any questions people might have about marketing WordPress products and WooCommerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I joined the WooCommerce marketing team in July 2014 we were three. Today we\u2019re a team of thirteen and the landscape of how we work, what we produce, and how we engage users, has changed a lot. Also, WooCommerce has changed a lot! Including being acquired by Automattic. I&#8217;d love to share a talk [&hellip;]<\/p>\n","protected":false},"author":7230939,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1497628800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[4075],"footnotes":""},"session_track":[13411],"session_category":[],"class_list":["post-4077","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7DKI8-13L","session_date_time":{"date":"June 16, 2017","time":"4:00 pm"},"session_speakers":[{"id":"4075","slug":"marina-pape","name":"Marina Pape","link":"https:\/\/europe.wordcamp.org\/2017\/speaker\/marina-pape\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/4077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/7230939"}],"version-history":[{"count":3,"href":"https:\/\/europe.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/4077\/revisions"}],"predecessor-version":[{"id":5734,"href":"https:\/\/europe.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/4077\/revisions\/5734"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/4075"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=4077"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=4077"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=4077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}