What makes people tick, take action, and become loyal is always on Marina’s brain. Educated in Cape Town in English and Psychology, she did further studies in Marketing then worked in advertising and for an NGO before joining the startup that became South Africa’s leading eCommerce store, Yuppiechef.com. After five years at Yuppiechef, Marina made a move to London and joined the WooCommerce marketing team. Marina currently leads the half of WooCommerce’s marketing team responsible for demand generation and retention, and spends her days storytelling, launching products, talking to customers to find out how we’re really doing, and writing poems about the sea.