Lessons Learnt Marketing WooCommerce Since July 2014

When I joined the WooCommerce marketing team in July 2014 we were three. Today we’re a team of thirteen and the landscape of how we work, what we produce, and how we engage users, has changed a lot. Also, WooCommerce has changed a lot! Including being acquired by Automattic. I’d love to share a talk summarising some of the key things I’ve learnt as part of the WooCommerce marketing team, including some / all / any of the below:

  • The days of ‘great products marketing themselves’ are over…
  • From store owners to store builders: the evolution of Woo’s target audience
  • Content strategy: what works, what tanks, and the importance of measuring impact
  • How we have experimented with social media (and what works best per channel for WooCommerce)
  • Loving trolls on social media
  • How to identify and encourage rituals in your customer journey
  • Learnings from running Woo’s major holiday sales
  • How we launch new products / extensions / features
  • The importance of speaking to users & how to tell their stories
  • Why your market positioning needs to be dynamic
  • Pitfalls of being in a competitive market (falling asleep at the wheel while we stared at Shopify)
  • The importance of ‘the little things’ when it comes to building brand loyalty
  • and finally, tips for handling company change and growing pains (like being acquired!).

I look forward to the 15 minutes question time, answering any questions people might have about marketing WordPress products and WooCommerce.

Speaker