I’m Davide Casali, better known as “Folletto”, currently one of the product team leads for WordPress.com and on the advisor board of multiple startups.<\/p>\n
<\/p>\n
I’m a polymath with a hybrid background in design, psychology and technology.<\/p>\n
In my 15+ years of professional experience I designed consumer (B2C), enterprise (B2B) and internal products for more than 6 million users worldwide in different markets and industries.<\/p>\n
I worked with companies like Bank of England, Intesa Sanpaolo, Banca Sella, Unicredit, Nokia, Vodafone, Telecom Italia, Ferrari and Benetton.<\/p>\n
I co-founded Good 50\u00d770, an international social communication project and Baker Framework, a platform to publish HTML5 books and magazines on the iPad.<\/p>\n
I authored with Gianandrea Giacoma a framework to design for social dynamics called Motivational Design, and authored a chapter of the book “How to communicate effectively with a remote team”.<\/p>\n
I was a design partner in the startup WideTag where I led the product design of WideNoise, shortlisted in the Compasso D’Oro selection, the ADI Design Index 2010 and selected in the Top 10 Internet of Things Products of 2009.<\/p>\n
In Automattic I lead Hyperion, the team that is working on WordPress.com, specifically on the themes and customization side, and I collaborate with the other teams and designer to align the experience across our products.<\/p>\n
We were directly involved in the open-sourcing of the new WordPress.com infrastructure, Calypso.<\/p>\n","protected":false},"excerpt":{"rendered":"
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