{"id":4537,"date":"2016-04-06T13:33:04","date_gmt":"2016-04-06T12:33:04","guid":{"rendered":"https:\/\/2016.europe.wordcamp.org\/?post_type=wcb_session&#038;p=4537"},"modified":"2016-04-06T13:33:21","modified_gmt":"2016-04-06T12:33:21","slug":"beyond-seo-copywriting-for-professionals","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2016\/session\/beyond-seo-copywriting-for-professionals\/","title":{"rendered":"Beyond SEO: copywriting for professionals"},"content":{"rendered":"<p>SEO has gone from a technical trade to being more marketing focussed. Joost &amp; Marieke will talk about how to gain great rankings &amp; satisfied visitors by writing good content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO has gone from a technical trade to being more marketing focussed. Joost &amp; Marieke will talk about how to gain great rankings &amp; satisfied visitors by writing good content. Focussing on SEO copywriting has a major pitfall. We give &hellip; <a href=\"https:\/\/europe.wordcamp.org\/2016\/session\/beyond-seo-copywriting-for-professionals\/\">Continue reading <span class=\"assistive-text\">Beyond SEO: copywriting for professionals<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":213249,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1466785800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[4282,4284],"footnotes":""},"session_track":[13411],"session_category":[],"class_list":["post-4537","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6NYKL-1bb","session_date_time":{"date":"June 24, 2016","time":"17:30"},"session_speakers":[{"id":"4282","slug":"joost-de-valk","name":"Joost de Valk","link":"https:\/\/europe.wordcamp.org\/2016\/speaker\/joost-de-valk\/"},{"id":"4284","slug":"marieke-van-de-rakt","name":"Marieke van de Rakt","link":"https:\/\/europe.wordcamp.org\/2016\/speaker\/marieke-van-de-rakt\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/4537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/europe.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/4537\/revisions"}],"predecessor-version":[{"id":4539,"href":"https:\/\/europe.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/4537\/revisions\/4539"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/4282"},{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/4284"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/joostdevalk"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=4537"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=4537"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=4537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}