Davide is an experience director at Automattic with 11+ years of experience and a hybrid background in design, psychology and technology. He led cross-disciplinary teams of designers and developers, created and advised successfully funded companies and has done coaching and training for global and local organizations (DHL, EY, Atos).

Believing as Leonardo DaVinci reportedly said that “Simplicity is the ultimate sophistication”, he is specialised in social experience design, behaviour change and motivation applied to interactive and social systems. He has a specific focus in personal growth and leadership coaching to drive successful teams.

During his years of professional experience he led the design of consumer and enterprise services for more than 2 million users worldwide in different markets, industries and countries. He worked with Nokia, Mastercard, Red Bull, Ferrari, Bank of England, Intesa Sanpaolo, Banca Sella, Unicredit, Vodafone, Telecom Italia, Benetton and more.

His designs won the Aretê Award, eCommerce Award for Innovation in Delivery, Samsung GOLD Prize and got listed in the ADI Design Index 2010, the selection for the Compasso D’Oro.

He is an internationally recognized speaker and lecturer (IxDA, LIFT, Creative Mornings, General Assembly, Social Business Summit, Social Media Week, Frontiers of Interaction).