Frederick Townes was the Founding Chief Technical Officer of Mashable, one of the top independent media sites worldwide and is currently the Senior Technical Advisor.

As a search / social media marketer and WordPress consultant, Frederick’s projects typically include WordPress as a core element. One of his largest contributions to the WordPress community was his web performance optimization framework W3 Total Cache.

Since 2003 his agency W3 EDGE has assisted startups and well-known brands like: ASOS, Adorama, AIGA, AT&T, Brian Solis, Center for Disease Control, Constant Contact, CVS Pharmacy, Envato, Hyatt, Jonathan Snook, Kodak, Hubspot, Lord & Taylor, Mashable, Microsoft, Neil Patel, Pearsonified, R.E.I., Sanyo, Sherwin Williams, Smashing Magazine, Southwest Airlines, Staples, Sony, Weight Watchers, Yahoo, Yoast and others.

He is also a serial web entrepreneur and technologist. One of his recent projects, W3 MARKUP, launched in 2007, was acquired after only 11 short months prior to his moving to Florence, Italy in 2008. Frederick currently splits time in Boston still where he focuses on his latest project Placester as a co-founder.

Frederick will be talking about business particularly “Business Optimization”

If you’ve ever wanted to make your WordPress passions a full time job you’re not alone. It’s a long journey to go from idea, to a documented, commented, socially mentioned, commonly installed and productive project. In this talk, Frederick reviews many of the tough lessons learned in trying to both build a team, community and movement around a WordPress plugin. He will share tips, best practices and pitfalls and most importantly how to address them once identified. Expect the talk to be highly interactive, the more questions and interruptions you provide the more valuable it will be.