WordPress is used by lots of businesses, and it certainly has a space in the enterprise world. In this talk I explore how WordPress is used by business, in particular those in Europe, and show how the services and culture around large scale WordPress have worked beautifully for the US market but have limited the potential of the platform in other marketplaces. I also find the platform’s weaknesses, and illustrate what we could do as a community to make our favourite CMS a better fit for those large, risky projects that seem to end up going to Drupal or, worse, high cost supposedly enterprise grade content management systems.