Smashing Magazine started in September 2006 as an almost unstyled WordPress-powered blog. Over the course of years, a simple blog evolved into a professional online publication with a thorough editorial process and numerous quality reviews. How did it happen? What lessons were learned along the way? In this talk, Vitaly Friedman, co-founder and editor-in-chief of Smashing Magazine, will be speaking about the experiences, mistakes and failures of Smashing Magazine and how recovering from them helped make the magazine better, stronger and more successful.